Free calculator
Markup and margin calculator
Enter a cost and a selling price to see markup and margin, or start from the markup or margin you want and get the price.
Markup and margin calculator
What one unit costs you, before VAT.
Before VAT. Or fill in a markup or margin below instead.
Margin
Markup
Selling price
Profit per unit
Markup is profit as a share of cost. Margin is profit as a share of the selling price, so it is always the smaller number.
Learn the method
The guide behind it.
How to price products: methods, price lists and discounts
How to price products for a shop or wholesale business: cost-plus, competitor, value, keystone and psychological pricing, trade price tiers and discounts.
Markup vs margin: the difference, with formulas and examples
Markup vs margin explained with formulas, a conversion table and worked examples, plus the pricing mistake that quietly costs shops profit.
Let the system do the sums.
EasyTaskr works out VAT on every line, shows margin by product and raises low-stock alerts with reorder suggestions.